When you own a gym franchise, it’s important to fully understand who your members are and what they want to get out of their memberships. At UFC GYM, members come from all walks of life, and we train our fitness franchise owners to embrace that diversity and fulfil our mission to provide fitness solutions for everyone.
To give you a better understanding of the different types of members you can attract with your fitness franchise, let’s look at just three of the common types of people who become UFC GYM members.
The Family of Fitness Fanatics
At UFC GYM, we believe in providing fitness solutions for members of all ages. For kids as young as six in some U.S. markets, to older adults looking to stay energized, UFC GYM franchises can be family-friendly focal points for everyone to come together, get their sweat on, and just feel good.
We may be known for Ultimate Fighting, but we go beyond our origins to offer something for the whole family. Becoming the fitness destination for multiple generations is one of the most rewarding aspects of owning a UFC GYM franchise.
The Casual Gym Goer
While many of our members enjoy working out like their UFC® heroes, we offer much more than high-intensity classes and hard-hitting workouts. For the casual gym goer, your fitness franchise location can also provide pre- and post-workout treatments such as massage and cryotherapy, as well as a wide array of popular classes like Zumba and Pilates.
With these added services, your gym franchise can attract an even wider array of potential members who enjoy going to the gym and getting fit but may not be fanatics. Even if they don’t know the first thing about ultimate fighting, your members will know they can find the support and services they need to achieve their own fitness goals at your UFC GYM franchise.
The Serious Athletes
For members who do want to challenge themselves and take their personal fitness to the next level, UFC GYM is the place to be. Your franchise can capitalize on the powerful brand recognition of UFC to draw in members who are eager for the workout of their lives.
Your coaches and trainers will be certified and instructed how to bring out the best in your members through rigorous training sure to satisfy even the most seasons fitness aficionado. Whether they’ve worked with personal trainers before, have experience in the ring, or are just looking to take their exercise up several notches, serious athletes can find the challenge they’re looking for at your UFC GYM franchise.
Serve More Members More Ways
Your business can even expand its services to provide more for your diverse group of members. UFC branded merchandise can add additional revenue and exposure to your franchise and give members another way to show their UFC spirit. You can even offer supplements and more to expand even further.
Now that you know a few of the different types of members you can attract to your UFC GYM franchise, all that’s left is to get started. Reach out to our team to discuss your options and learn how you can start helping all the different potential members in your area achieve their fitness goals.